Shrink Sleeve Labels, a division of Drew & Rogers Inc., has launched a new website. At www.ShrinkSleeveLabels.com there is more information about the features of shrink sleeve labels and the materials that go into the production process. Often made from a flexible plastic material, shrink film is positioned over product containers and then heated so that the plastic shrinks, forming a skin-tight custom fit to the bottle. This is an exceptional way to market both standard shaped bottles for an enhanced look, and bottles with excessive contours. After redesigning artwork – distorting it so it looks proper after the shrinking process and finding the proper shrink ratios, the label and packaging is sent through a heat tunnel and the label emerges fitting the container perfectly. Shrink Sleeve Labels offers full body shrink sleeves as well as tamper evident bands and perforated labels so a safety seal can be easily removable with horizontal, vertical, or t-perforations.

For marketers who are unsure of the benefits of this type of label, or who are not ready for a full commitment, there is a gallery to view shrink sleeve label examples – images for a clear idea of what finished shrink sleeve products look like. Shrink Sleeve Labels has taken the “seeing is believing” concept even further and has now introduced the option to participate in Shrink Sleeve Labels’ revolutionary shrink sleeve prototype program. Through this process a custom printed shrink sleeve can be custom designed and applied to a container so that potential clients would get an exact idea of how the end product would look. This no-strings-attached program lets buyers see the potential shrink sleeve labels would have on the marketability of their product by providing the actual final product! While there is no obligation to place more than a prototype order, Shrink Sleeve Labels is confident that the brilliant look and feel of 360° form-fitting shrink sleeve labels will entice interested parties to package all their products with shrink sleeves. Visit www.ShrinkSleeveLabels.com for more information or to contact Shrink Sleeve Labels about the potential shrink sleeve labels can have on various business types.